HELLO
I'M MIKE
Copywriter /CD
I believe in simplicity. And in order to create compelling communications the idea has to be, well, simple. When executed correctly a simple idea can span across any channel to increase interest and capture attention. Which is key considering the short amount of time we have.
If I managed to capture yours… Welcome. I’m Mike Shaffer. This is my site. Here you’ll see how I’ve applied strategy and insight to bring simple, yet compelling ideas to life.
PORTFOLIO
FCB
merkle
EXPERIENCE
Generated advertising concepts and communications with a focus in retail, social and digital channels.
Created advertising concepts and communications across multiple channels for existing clients as well as new business pitches.
Creating digital first, performance creative for a host of clients.
march 17 / present
JAN 16 /JULY 16
AUG 16 / FEB 17
Freelance
ACD
CD
ACD
MAY 12 / JAN 16
ARC WORLD WIDE
Helped create the overall retail experience for McDonald's stores nationwide, while serving as a leader and mentor to developing creatives.